Marketer

Owned marketing execution across multiple client accounts — developing and delivering email campaigns, blog content, and social media posts aligned to product updates and business goals.

• Translated complex technical SEO and product changes into clear, customer-focused communications, ensuring consistent brand voice and messaging quality across all outputs.
• Drove a 60% increase in organic traffic and 55% revenue growth through disciplined multi-channel marketing execution, technical optimisation, and data-driven reporting via GA4 and Google Search Console.
• Developed and executed quarterly content and marketing roadmaps, tracking progress against organic traffic and revenue targets with monthly performance reports.

Managed all marketing channels — email, blog, and social media — across 17+ brands simultaneously, maintaining consistent brand tone, quality, and publishing cadence for each.

• Developed AI-assisted content strategies and multi-channel social media campaigns, enhancing audience engagement and growing local visibility by 40%.
• Produced regular product and service update communications, translating business and technical information into clear, engaging customer messaging.
• Managed multiple competing priorities and deadlines independently, consistently delivering high-quality outputs on time across all client accounts.

Coordinated marketing and web delivery across cross-functional teams (product, design, engineering), ensuring consistent messaging and brand quality in every client release.

• Implemented GA4 analytics tracking and built performance reporting systems that enabled data-driven marketing decisions, contributing to 35% revenue growth.
• Maintained reliable communication and proactive project management across international remote teams, ensuring timely execution of marketing deliverables.
• Supported GDPR and CCPA compliance communications, translating regulatory requirements into clear customer-facing messaging and documentation.

Led brand and content strategy across web platforms — developing consistent visual identities, messaging frameworks, and content standards for multiple clients.

• Created structured marketing documentation, SOPs, and content briefs that enabled teams to execute marketing activities consistently and at scale.
• Drove end-to-end delivery of product-led web experiences, working closely with product and engineering teams to align marketing messaging with product releases.
• Boosted cross-functional team productivity by 25% through Agile project management, clear stakeholder communication, and structured workflow coordination.

Mentored and led junior marketing and development team members, improving team productivity and output quality by 30%.

• Coordinated cross-functional communication between developers, designers, HR, and project stakeholders, keeping marketing and product initiatives aligned.
• Recognised with The Spark Plug Award (2018) for outstanding enthusiasm, proactive contributions, and consistently positive team leadership.

Web Designer/Programmer at Civicom (2011–2018) | Multimedia Designer at CSS LivePOS (2010–2011) | Graphic Artist at ASEC Asia (2009–2010).

• Built a strong foundation in brand strategy, digital content creation, integrated marketing campaigns, and multi-channel performance marketing.
• Drove 45% marketing performance improvements at Civicom. Awards: Service Award (2017), Buy-it-Forward Award (2014), Good to Great Award (2011).